TE CONNECTIVITY
THE CONNECTED CAR
3D VISUALISATION
TE Connectivity I Germany 2016
TASK
Development of a never seen multitouch application for the trade fair Electronica in Munich that presents TE Connectivity’s forward-looking products in a fascinating user experience to present and pushes the borders of the currently possible.
IDEA
Developing a futuristic, thrilling and flexible user interface, with 3D models that look as if they were pre-rendered but in fact are calculated in real-time. Integrating more than hundred products, 3D views, and a stunning transparent car.
RESULT
An entirely new application that sets standards in terms of function, design and user experience, allowing to view the entire product range as a whole or in detail in super high polygon 3D and to retrieve the individual elements by simple gestures anywhere on the screen.
