Lighting Accents GmbH I Germany 2017


Trade show booths never have enough space to show everything you want to show. For Euro Shop 2017 in Düsseldorf, our client Lighting Accents was hence looking for a way to get their visitors involved also with those lights that could not be presented physically.


The extension of the booth into the fourth dimension: with an application for the Microsoft HoloLens, we wanted to engage the visitors with Lighting Accents’ high-quality lights in an augmented reality experience that measures up to the real-life product experience. As a basis for the development, we used the original production 3D CAD models and transferred them into the real-time game engine Unity 3D. First, we optimised geometry and polygon count for a convincing performance on the HoloLens; textures, shading and light effects gave a photorealistic look to the holographic objects. As we were responsible for the entire booth conception, we could directly integrate 3D data from the construction planning and use them as spatial anchors for the orientation of the HoloLens.


The interactive HoloLens Fixture Tool allowed the visitors to explore the the whole Lighting Accents catalogue: by click, they could make all lights become reality in the room, try their functions, and even adjust glare angle and colour temperature. The visitors could travel through the smallest, centimetre-sized parts of the lights and experience them from an entirely new perspective. The physically presented standard products were added by virtual fact sheets that could be called at defined positions and collectively viewed. For each product type, project references from all over the world – such as flagship stores and building projects – were presented on walls and free spaces of the booth in an interactive slide show. The application was an attraction at the Lighting Accents fair booth, initiating conversations with new clients and inspiring the visitors to spend more time at the booth and explore Lighting Accents’ lights.